So it's not just the publishers and editors that make a book work in publishing. The content is vital, yes - but what's also really important is the package. The whole 'don't judge a book by its cover'? Yeah right! If retailers don't like the cover they wouldn't support it, if the consumer didn't like the cover they wouldn't buy it. Ensuring that a book has a commercial, appealing and original cover - considering just how many books are published each year - is one hell of a job. Hats off to all the designers out there who do such a cracking job.